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[{"ID":"2dc185b1-61b0-4e38-9800-75ae7ee16bf4","IntID":null,"Subject":"夜游&沉浸式项目内容运营与资产提升标杆案例游学第4季 | 知学学院×幻境 5月25-28日上海","StartTime":"2021-05-25 13:30:00","EndTime":"2021-05-28 18:00:00","Address":"上海徐汇区","Poster":"https://image.urbanlight.cn/User/7A2182E7-5CD6-4CDF-B735-A538E4CC2FE8/fe3fe59f-f3d8-42f4-a8be-1aef8daafc5b.jpg","Tag":"","Strength":"夜游,沉浸式","Number":50,"EnrollNumber":1,"UrlLink":"","IsEnable":0,"Detail":"<img src=\"https://image.urbanlight.cn/2021/04/6375531286696091378537155.jpg\" title=\"1.jpg\" alt=\"1.jpg\"/>- 夜游&沉浸式项目如何规划且有效投资？- 如何研发设计别具一格的体验项目？- 沉浸式项目如何有效整合各方资源并控制预算成本？- 如何挖掘用户价值，做好用户的深度运营，提高复购能力？- 如何操纵经营沉浸式体验项目以获得新的流量并盘活存量资产？- 传统项目如何通过轻投资的新业态解决经营压力？随着文旅行业快速更新迭代及消费人群的变化，传统景区、新文旅、都市文旅、存量资产、田园综合体、商业街区等不同类型的项目全部面临着更新升级。如何通过轻资产投入产出更好的效益是一个重要的课题。针对于不同市场痛点、存量空间改造、盈利能力提升要点、产品研发及策划、轻重资产投资要点等内容，知学学院联合幻境于5月25日-28日联合推出《夜游及沉浸式项目内容运营与资产提升标杆案例游学第4季》课程。<img src=\"https://image.urbanlight.cn/2021/04/6375531291310150821574953.png\" title=\"2.png\" alt=\"2.png\"/>「实操落地项目+操盘手深度交流」 解析不同项目商业逻辑 <img src=\"https://image.urbanlight.cn/2021/04/6375531296555466048549999.png\" style=\"\" title=\"3.png\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531296867961974761961.png\" style=\"\" title=\"4.png\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531655884993022377798.png\" style=\"\" title=\"0.png\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531656127178415204797.png\" style=\"\" title=\"01.png\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531656541242013772004.png\" style=\"\" title=\"02.png\"/>「深度考察+项目交流」 了解项目背后的操盘逻辑 项目一丨不眠之夜特邀导师：潘韬  上海尚演文化投资管理有限公司总经理、浸入式戏剧《不眠之夜》上海版运营负责人<img src=\"https://image.urbanlight.cn/2021/04/6375531303097646979530143.gif\" style=\"\" title=\"6.gif\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531303397646563013626.png\" style=\"\" title=\"13.png\"/>《不眠之夜》位于上海麦金侬酒店5层戏剧空间中，它是由旧厂房改造的国内首个大型文化产业综合体\"尚演谷\"，毗邻南京西路商圈、与美琪大戏院、艺海剧院，同处于江宁路文化街核心带，有着媲美百老汇的先天条件。24个故事主角，90多个幽闭房间，3000多个抽屉，无数个隐秘精致的细节隐藏在各个场景中，需要观众自己去寻找。全剧没有对白，观众跟随身怀现代舞绝技的演员们，穿梭在不同的房间，甚至\"一对一\"互动交流，让人仿佛置身于悬疑电影场景中。《不眠之夜》三年内演出917场，观剧人数超过30万，平均上座率超过95%。这种颠覆传统的浸入式观演模式，风靡纽约再到上海，吸引观众纷至沓来有超过六成观众重复观剧，单人最高刷剧近300次。长三角地区观众占比近15%，甚至有3%的海外观众，打着\"飞的\"来看戏，在中国有着广阔的消费想象空间。项目二丨teamLab 无界美术馆特邀导师：陈加佳上海大地诚泰文化科技有限公司品牌总监艺术、财经、投资领域10年工作经验。曾供职于老牌艺术杂志《艺术世界》及零时艺术中心，知名财经媒体《福布斯》，专业投资机构辰韬资本。2019年加入大地诚泰，专注于国际顶级文化艺术IP的合作、投资、品牌管理。<img src=\"https://image.urbanlight.cn/2021/04/6375531306566396273832003.gif\" style=\"\" title=\"8.gif\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531307086707585442190.png\" style=\"\" title=\"9.png\"/>teamLab无界美术馆，这座超大的艺术空间，6600㎡占地面积，470台投影机，约50件艺术作品展出，是世界第二个永久美术馆。2018年6月，teamLab在东京台场开设专属美术馆，超越梵高博物馆成为世界最受欢迎的艺术馆。开馆一年以来，接待了来自160多个国家和地区的约230万名访客，创造了世界最大规模的单年度参观人数的记录。在体验营销越来越被重视的今天，数字互动艺术成了一个理想的选择。沉浸式体验、无边界空间，上海的teamLab无界美术馆不仅是一个将艺术与科技跨界结合的多媒体互动展览，更将成为一个新型旅游城市的度假打卡目的地。 项目三丨火影忍者世界特邀导师：李斌 上海丽昂数字科技有限公司总经理李斌老师历任证券公司传媒行业分析师、投资公司行业研究主管，加入丽昂数字科技前，曾任奥飞动漫首席战略官、副总裁，分管战略、证券事务及投资、主题文旅。在内容制作，文化科技及文旅业务方面具有丰富经验。<img src=\"https://image.urbanlight.cn/2021/04/6375531309358580695268608.gif\" style=\"\" title=\"10.gif\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531309682019579979803.png\" style=\"\" title=\"11.png\"/>2019年底上海新世界城重装开幕，不同于一般的百货零售概念，全新的新世界城已然成为上海对于“沉浸式体验商业”诠释得较好的典范之一。该次的升级打造了“七大十小”商旅文体体验项目，其中的“七大”是改造后最值得期待的部分，包括《火影忍者世界》主题乐园这一占满11楼整层的重磅项目，围绕火影之路、忍者大战、幻影秘境等12个板块展开，不仅还原度获得火影迷的一致好评，可玩性方面更是诚意满满、独具匠心。其中沉浸式体验板块「记忆之光」由 NAKED 独家打造、NAKED 位于中国的丽昂数字科技（IMMERSIVE CREATIONS）倾力协助！为了能够更深入地展现原作的庞大世界观，NAKED及丽昂数字科技进行了数字化二次创作，利用光雕投影技术，配合立体环绕声效，为大家创造声、光、影全方位火影体验空间。《火影忍者世界》项目将与现代百货、综合消费相融，集聚人气、吸纳消费，成为文化娱乐、旅游休闲的新亮点和热点。 项目四丨恐龙人俱乐部特邀讲师：胥君 常州恐龙人模块文旅发展有限公司执行总经理胥老师专注于文化旅游及大小模块娱乐领域，曾参与过中华恐龙园、东方盐湖城、恐龙人俱乐部等多个优质文旅、文娱项目的策划开发和运营管理，具备丰富的实战经验。近两年成功运作了多个小模块家庭娱乐中心产品落地，善于将文化内容与娱乐体验相结合，创新创意，研策并根据客观条件优化产品及经营。<img src=\"https://image.urbanlight.cn/2021/04/6375531312025768126420428.gif\" style=\"\" title=\"12.gif\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531312488267908374132.png\" style=\"\" title=\"13.png\"/>恐龙园文化旅游集团股份有限公司是国内最早提出“模块娱乐”概念的企业，从各种社交、娱乐、体验元素中萃取、拆分成独立的产品模块，按需求进行灵活组合，以满足不同年龄层的休闲娱乐需求。在“形象、内容、体验、衍生”的主题IP产业链上，领导了当下娱乐潮的新概念、新时尚、新体验、新生活。作为国内最早的家庭运动娱乐中心投资运营及品牌连锁发展商，恐龙人俱乐部已形成了一整套完整的产品组织结构和运行模式，从概念设计到规划落地，从产品策划到生产制造，从项目运营到复制加盟，形成了一条成熟的产业链，运营仅仅一年，接待量达到数十万级。相较于传统体验产品，恐龙人俱乐部开创独具特色的家庭娱乐创新模式，具备“投资小、客流大、组合易、收益高”的特点，一个标准版产品全年可产生客流40万人次，有力助推场地价值提升，为商圈带来人气。 项目五丨风语筑特邀讲师：柯奕祺 上海风语筑文化科技股份有限公司品牌营销经理<img src=\"https://image.urbanlight.cn/2021/04/6375531315569519048093159.gif\" style=\"\" title=\"14.gif\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531315885141151763611.png\" style=\"\" title=\"15.png\"/>风语筑建筑模型博物馆是国内首个专注于建筑模型收集、整理、展示的主题博物馆，位于上海风语筑大楼9层，建筑面积约1000㎡，是辐射全国建筑行业的文化新地标，已列入“上海文创50条”，同时得到了政府的大力支持。创始人希望在这个博物馆里收集并展示所有中国当代知名建筑师的建筑模型，搭配上数字化的科技展示手法，打造未来城市的概念。设计师俞挺想要以宏观的视角观察这些千差万别的建筑，悬置它们的地域和时间差异，便可以构成一个新的世界，带着这种极具创新的设计理念，建筑模型博物馆诞生了。通过建筑模型的集成展示，可以增进行业内部交流，相互学习、取长补短，同时这些实物资料也构成了一部行业文化“专著”，以开放共享的姿态成为建筑行业展示的窗口。建筑模型博物馆吸引了Angelababy、陆川、宋威龙、苏芒、硬糖少女等知名人士及红人到访参观打卡，成为城市网红新地标。 项目六丨宇宙大明星-上海星空间特邀讲师：李子纯一台好戏制作总监<img src=\"https://image.urbanlight.cn/2021/04/6375531318525764913229229.gif\" style=\"\" title=\"16.gif\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531318924201276311295.png\" style=\"\" title=\"17.png\"/>《宇宙大明星》由中韩联合制作的环境式驻演音乐剧，自在上海首演以来备受瞩目。环境戏剧的第一次面世是1920年，它的魅力在于运用真实场景配以其他设计，让观众身临其境地感受到戏剧的真实性。《宇宙大明星》就是将剧场环境100%还原，给予观众超高体验的沉浸感与参与感，配合灯光和音效的视听觉震撼力，观众可以更近距离的观察与体验角色的故事。一台好戏是集IP 孵化、出品制作、剧场运营、演员经纪、衍生零售为一体的国内新生代演艺内容制作公司，践行“好戏”导向，探索青年文化生活方式新场景，先后打造出《阿波罗尼亚》、《桑塔露琪亚》、《宇宙大明星》长档期音乐剧驻演剧场，以及《归来》、《献给阿尔吉侬的花束》、《切尔诺贝利》等大剧院巡演类音乐剧IP。 项目七丨宋城演艺王国.世博大舞台<img src=\"https://image.urbanlight.cn/2021/04/6375531323599791599762240.gif\" title=\"18.gif\" alt=\"18.gif\"/>上海宋城演艺王国·世博大舞台项目是浦东新区乃至上海标志性的重大文旅项目，历时近3年，由宋城演艺和上海世博集团联合打造。今春即将正式开幕的宋城，将拥有三个室内剧场，可同时容纳近6000名观众。作为新一代演艺+主题公园，上海宋城演艺王国·世博大舞台将以更丰富的形态亮相，采用多元化剧目编创和国内外前沿艺术，搭建国际演艺全新平台，为上海注入新的文化力量。将传统演艺模式转变为现代化模式是未来长远发展的趋势，且消费频次会大大提升，受到更多年轻化群体的喜爱和追捧。「主题授课」系统解读行业发展及操盘要点√ 主题授课一：全球沉浸式体验项目纵览&商业模式系统梳理<img src=\"https://image.urbanlight.cn/2021/04/6375531327057010764564866.jpg\" title=\"19.jpg\" alt=\"19.jpg\"/>江杰老师是幻境创始人兼首席脑洞官（中国沉浸产业联盟发起单位、2019年度中国沉浸产业最具商业价值企业30强），嗨玩疯人院院长，37Entertainment联合创始人、制片人。沉浸产业引领者、中国早期沉浸娱乐布道者、文旅部文化与旅游研究院沉浸产业研究员、唯一登上国际沉浸第一媒体“无边界”的中国产业人。规划并开发全球最大规模沉浸产业数据库“娱乐未来数据库”，策划并编撰本土第一份《中国沉浸产业发展白皮书》（2018版、2020版），提出并制定全域沉浸概念及标准，主导策划中国第一个全域沉浸式景区，提出并制定万物沉浸设计方法论的跨界标准，策划并主持中国首个沉浸项目投资运营论坛，协办并组织2019首个中国沉浸产业发展论坛。江老师会从全球不同类型、不同商业目的、不同场景打造的N个案例进行梳理，从行业趋势、发展路径到最后真正如何落地为大家进行系统化梳理。<img src=\"https://image.urbanlight.cn/2021/04/6375531328775760568581569.png\" style=\"\" title=\"20.png\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531329230450093792701.png\" style=\"\" title=\"21.png\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531329658977088317632.png\" style=\"\" title=\"22.png\"/>√ 主题授课二：以运营为导向的夜游&演艺项目<img src=\"https://image.urbanlight.cn/2021/04/6375531335135133229620443.png\" title=\"23.png\" alt=\"23.png\"/>蒋蓉老师在《印象刘三姐》、《禅宗少林音乐大典》、《中华泰山封禅大典》等多个项目打造过程中积累了丰富的景区运营管理经验。从项目市场定位、客户画像、产品配置、内容制作、夜游设计、业态导入、营销前置等景区运营全流程。蒋老师认为，“以运营为导向的文旅项目”OEPC，先做市场和客群的研判，再反推产品和投资，对于核心客群找准渠道，营销前置是一个项目成败的关键。此次课程中，也会围绕文旅项目和演艺、夜游等项目结合运营问题、团队问题、营销问题等内容进行授课。<img src=\"https://image.urbanlight.cn/2021/04/6375531336683571022722528.png\" style=\"\" title=\"24.png\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531337127320147434427.png\" style=\"\" title=\"25.png\"/>√ 主题授课三：密室产业发展现状及未来机会／实景娱乐项目概述 & 核心竞争力与价值分析<img src=\"https://image.urbanlight.cn/2021/04/6375531338269507554010047.jpg\" title=\"26.jpg\" alt=\"26.jpg\"/>米守春老师是EGA密室逃脱产业联盟创始人、中国文化娱乐行业协会 · 实景娱乐分会副会长。从线上游戏技术开发到线下实景游戏的创业，建立国内唯一专注于密室逃脱产业的服务平台EGA，国内最大规模的密室逃脱峰会及全国优秀密室主题评选活动组织者。「沉浸式考察」走进项目切身体验，和操盘手交流<img src=\"https://image.urbanlight.cn/2021/04/6375531349708565451797086.jpg\" style=\"\" title=\"27.jpg\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531350419606621091113.jpg\" style=\"\" title=\"28.jpg\"/><img src=\"https://image.urbanlight.cn/2021/04/6375531351236689073428121.png\" style=\"\" title=\"29.png\"/> 「项目复盘」总结方法，解决项目问题<img src=\"https://image.urbanlight.cn/2021/04/6375531354000750526651106.png\" title=\"30.png\" alt=\"30.png\"/> 「同学好评+反馈」操盘思维交流，共同学习成长四天充实愉快的课程，同学们共同学习、成长，经历了超有趣的学习过程。同学们也表示对他们目前的操盘思维有了很大的提升！<img src=\"https://image.urbanlight.cn/2021/04/6375531355767938659352478.jpg\" title=\"31.jpg\" alt=\"31.jpg\"/> 课程时间：2021年5月25日-28日开课地点：上海报名联系人（手机/微信）卢生富 13671234271 / zhixue327 ","Refund":0,"CanComment":1,"CanSupport":null,"PageView":461,"CommentCount":0,"CollectionCount":1,"AddUserID":"7A2182E7-5CD6-4CDF-B735-A538E4CC2FE8","AddUserName":"城市光网","AddTime":"2021-06-24 17:48:03","UpdateUserID":null,"UpdateUserName":null,"UpdateTime":null,"CheckStatus":1,"CheckMemo":"","CheckUserID":null,"CheckUserName":"超级管理员","CheckTime":"2021-06-24 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